Branding
“Products are made in factories but brands are created in the mind.” - Walter Landor
To say I’m passionate about branding, would be an understatement. Why? Because branding is the foundation of what a business is built on. From how it looks, to how it speaks and how it behaves, it’s a representation of everything about a business.
So yes, a brand is so much more than a logo.
I love working with clients to understand their business, their dreams, their industry and to use that intel to craft a fresh, memorable, and dynamic visual identity that resonates with their target audience.
When it comes to creating a brand personality, storytelling plays a big part and telling a brand's story is what I do best.
Let me help you tell your story and build your brand through strategy, market research, naming workshops, brand guidelines, design, imagery and photography, video, copy, and animation.
Brief One.
Apóstle Perfumes
The objective
Create a brand identity and bring to market an Australian owned and developed artisan fragrance range.
The story
Inspired by the wanderluster who is lured by the discovery of the unexplored and created for the sensory innovator who welcomes the unknown, Apóstle captures the olfactive artistry of authentic and unique destinations.
What was involved
Manage market research and user testing activities
Engage with suppliers, consumers and influencers to leverage brand positioning with desired target audience
Set-up, design and management of all relevant digital (website & social media) platforms
Design and implement entire visual identity i.e logo & packaging
Craft copy to shape the brands public persona across all communication channels
Product design and production of "Discovery Set” travel wallet.
Overall project management of budget, production, manufacturing and supply chain activities.
In the end
The project was delivered within budget and ahead of schedule and has subsequently launched in the American and Asian markets.
Within six months post-launch, Apóstle’s brand awareness increased by 70%.
Brief Two.
Four Coffee Roasters
The Objective
Design and deliver the complete brand identity for a Melbourne based coffee roasters for launch in the Australian Market.
The Story
Four mates who when the world came to staggering a holt realised they should start living their love of coffee in earnest.
What was involved
Manage market research and user testing activities to leverage brand positioning with desired target audience
Design the entire visual identity – Consisted of logo, packaging, slogans and key messages that defined the brands personality and values.
Social media advisor
Produce “We are Four” short video
Craft copy to shape the brands public persona across all communication channels
Develop strategic short – long term Marketing & PR Plan
In the end
A successful launch into the Australian market in 2020. FOUR’s excellent brand reputation of quality and passion has resulted in strong partnerships and connections with key stakeholders. FOUR has created an authentic experience that is both educational and bespoke, which has translated into a viable revenue stream.
Brief Three.
Eziway Group
The objective
Modernise and re-define the visual identity with a rebrand to target larger clients and move into different sectors.
The story
Eziway is a Not-for-Profit service provider and technology innovator who aims to add value to their customer base with agile and purpose-built solutions that are easy to use and navigate.
What was involved
Develop and implement various business strategies and guides for brands repositioning
Hold & run planning workshops with key stakeholders
Redesign entire visual identity – Logo, websites, App interfaces, print collateral, slogans and key messages and social media channels.
Audit, repurpose and reposition all marketing collateral
Ui & Ux design of Software as a Solution (SaaS) website
Design secondary brand identity elements for SaaS products
Craft copy to shape the brands persona to target larger clients and different sectors for all communication channels
Produce and voice-over animations
In the end
Despite the staggered implementation, the rebrand has been and continues to be well received by Eziway’s customer base, primarily due to the visual identity taking a people-centric approach with an injection of humour.
Eziway’s overall brand positioning has improved, with a significant number of new clients utilising their primary service offering.
Example: The website before & after the rebrand